B031652 - Fashion, Media and Visual Culture

Italian

The course will focus on the relationship between fashion and media in the period from the second half of 19th century to the present time. Moving from the relevance of this relationship in today's digital context, we will start from contemporary fashion film in order to focus on the way in which both feature films and non-entertainment cinema served as a vehicle for fashion during the 20th century.

Adriano D’Aloia e Marco Pedroni (edited by), I media e la moda. Dal cinema ai social network, Carocci, Roma 2022.

Sara Martin, L’abito necessario. Fili, trame e costumi nel cinema e nella televisione, Diabasis, Parma 2022.

The course's aim is to provide basic historical knowledge on the relationship between fashion and media in the period from the late XIXth century to the present. It will offer critical and analytical tools for understanding and interpreting different audiovisual representations of fashion.

None

Lessons with analysis of films, photographs, illustrations, artworks and advertisements related to fashion.

Mandatory course enrollment through e-learning website moodle.

Written examination. Open questions about the subjects discussed during the course, about the bibliography and the filmography.
For further information, please consult the MOODLE website at e-l.unifi.it.

1. Fashion, media and visual culture: an introduction
2. Fashion and media between XIXth and XXth century
3. From contemporary fashion film to historical fashion newsreels
4. Sponsored advertising films for cinema and television
5. The industrial film: from the raw material to the final product